EXPERIENCE

Self Employed

2023 - Present

• Consultant with agencies and streamers such as Peacock, Blumhouse, Map360, IHeartComix, and Cartwheel inclusive of CPG partnerships. Executive Producer of the Shops of New York short film Festival

HBO, New York, NY

2011 – 2023

Vice President - Program Marketing, 2017 – 2023

Creative and strategic lead on 20+ annual series, films and specials (including but not limited to Watchmen, Mare of Easttown, Sharp Objects, Veep, True Detective) responsible for developing overarching communications approach (goals, strategies, objectives, positioning and audiences)

• Oversaw ideation and implementation of creative development, media planning and digital/experiential promotions (i.e Watchmen ComicCon and digital experiences). Promotions and media for the campaigns for The Undoing, Mare of Easttown and The White Lotus managed to generate awareness and conversation that led to growth in ratings week-over-week - the only the titles to achieve that in HBO history.

• Spearheaded 6 years of the HBO Emmy FYC campaign garnering 108 Emmy nominations and 38 wins in 2022 - more than any other streaming service/network.

• Maintained stakeholder relationships including external partners, CPG brands and talent as well as cross-department internal teams.

• Ongoing oversight on assignments, corporate culture, process and team moral and growth (40+ employees).

Director - Program Advertising, 2014 – 2017

Assisted in the strategy, development and execution of marketing campaigns for award-winning HBO originals and FYC campaigns.

• Directed media and experiential marketing agencies in the planning and implementation of integrated, multi-platform campaigns inclusive of high-profile media, promotions and partnerships.

• Oversaw agencies to guide creative direction for print, A/V and digital assets that were consistent with brand and network positioning and goals.

• Led teams of 3-5 per project (20 employees total) with a focus on team building and personal development.

Manager - Program Advertising, 2011 – 2014

Supported the director as the contact between media partners, retailers, organizations and like-minded brands to drive viewership and broaden reach.

• Served as a liaison between all internal departments (i.e., Home Entertainment, social media, International, Multi-Cultural, Production etc.) to ensure cohesive strategies and integrated campaigns.

• Managed the creative and production process including project timelines and technical specs for all marketing materials.

• Effectively supervised coordinators on each project, providing direction, managing workflow and overseeing development.

NBC UNIVERSAL – USA NETWORK, New York, NY

2006 – 2011

Manager - Brand Marketing, 2009 – 2011

Identified and championed new media channels including online out-of-home and viral tactics.

• Part of a brand marketing team that helped USA remain the #1 cable network for 17 consecutive quarters and launched hit series including Psych, Burn Notice, In Plain Sight, and Royal Pains.

• From creative vision to completion, seamlessly merged key marketing elements including brand management, advertising, promotions, ret ail and market research.

• Evaluated ongoing internal and competitive campaign successes to inform future investments with thorough analysis of audience awareness, online performance and ratings.

Coordinator - Brand Marketing, 2007 – 2009

Assisted in creating media plans for all USA original series including brainstorming campaign ideas, drafting creative briefs, liaising between USA and external agencies and supplying creative input on marketing materials such as out-of- home, print and digital layouts as well as guerrilla marketing.

• Managed multi-million-dollar annual marketing budget with consistent on-budget performance.

Assistant - Brand Marketing, 2006 – 2007

Worked with the consumer marketing group to create and update marketing presentations and materials

• Managed invoicing, reconciliation and quarterly budget accruals.

• Contributed to department brainstorms and wrote copy for mobile programs and usanetwork.com.

EDUCATION

Bachelor of Science (B.S.) Communication

Cornell University, Ithaca, NY

ADVERTISING/BRAND AWARDS

• Clio Awards: 2019: Veep One Sheet (Silver), Chernobyl One Sheet (Bronze); 2017: Veep One Sheet (Silver), The Leftovers One Sheet (Bronze); 2015: The Leftovers Tastemaker Mailer (Silver); 2014: True Detective Devil’s Nets (Gold), True Detective Key Art (Silver), Veep S4 Key Art (Bronze), Leftovers S1 Billboard (Bronze); 2013: Vice S1 Festival One Sheet (Bronze)

• DigiDay Awards 2016: Vinyl Best Custom Advertising Campaign

• Mark Awards: 2013: Veep S1 Experiential Motorcades (Silver)

• Promax Awards: 2015: The Leftovers S1 Key Art (Gold), 2014: True Detective S1 Copywriting (Gold), Newsroom S2 Key Art (Bronze); 2013: Veep S1 Motorcades (Silver)