Liberace once said “Too much of a good thing is wonderful”. That phrase went into all of our marketing from the art to influencer outreach to the Time Warner Exhibit. We embraced his love for grandour the entire campaign.
To celebrate the premiere of Behind the Candelabra we partnered with the Liberace Foundation and Moet & Chandon to showcase items from Liberace’s vast collection and replicas from the film at the Time Warner Center in New York. Items included his costumes, memorabilia and most impressively Liberace’s actual Swarovski bejeweled Baldwin Piano and Rolls Royce.
