With each season of Veep we wanted to up the ante on Selina’s blind ambition and her ability to completely fail on reaching it or somehow bumble the chances she gets at every turn. For the art we loved using parodies of real political moments/images to showcase this.
In celebration of Veep's final season, we continued its longstanding tradition of spoof marketing by partnering with Stamps.com to produce a limited-edition, amusingly screwed-up Selina Meyer stamp, which 10,000 Washington Post subscribers in the D.C. area found bundled with their Friday morning paper (and those also staying at the Hamilton Hotel Veep Suite)
The stamps are of course the key art for the show's final season but her image was intentionally printed upside down (an homage to the “Inverted Jenny”) - because in true Selina fashion her legacy would be a mistake.
For another final season promotion, the famed Hamilton Hotel in D.C. offered guests the full Selina Meyer presidential experience. Hotel visitors stepped off the elevators into Selina’s Oval Office, complete with HBO-furnished original props from the set.
Guests who booked the private suite slumbered in a room furnished almost entirely with Veep memorabilia, including some of the set’s most recognizable decor: the Resolute Desk, the presidential rug, her original bar cabinet and writing desk, Selina’s framed degree from Smith College and her personal family photos. All guests who stayed in the suite were gifted the Veep Stamps and Selina Meyer’s autobiography “A Woman First: First Woman”.
